Description:

• Apply analytical rigor and data driven reasoning to guide development and execution of marketing strategies includes campaigns, channels, customer value analysis.
• Provide analytics thought leadership, build statistical models to understand consumer behavior, and identify optimization opportunities across different marketing channels including social media.
• Experience with digital analytics (Next Product to buy, cross channel attribution modeling, digital analytic tools, dynamic ecommerce pricing, etc).
• Perform deep-dive statistical analyses on complex, multi-dimensional datasets to determine marketing spend allocation, recommendations and multi- channel attribution weighting.
• Strong background in statistical modeling and a passion for translating data into actionable insight.

30 Jan 2018 -save job - original job